WEEK 12

GIFT GIVING

At most times it is not very easy to buy someone a gift. It actually depends on who you are buying the gift for. Buying a gift for someone can also be linked to the emotion that is shown in what you buy. Women tend to give more christmas gifts rather than men. Women devote more of their time in buying desired and appropriate gifts, It was shown that 10% of women this year had returned presents to shops from which mostly all of the presents were given by men.

http://www.youtube.com/watch?v=M9h_I8lFErw

The search theory explains some of tyhe observed practice, but does not state why women spend most of their time and attention to buying gifts. Women tend to find it worthwhile to invest in a tight network of extended family and close friends. Men find it more worthwhile to invest in a goal oriented mentalitym which will save them large amount of time spent shopping. Buying gifts involve an attention to shopping detail that men simply do not have in the first place.