WEEK 8

ENTERPRISE WEEK

I did not really take part in many activities that were involved in the enterprise week but i will explain about my experience to the event that i attended.

This was the week where a couple of events were held for all the students students studying business and marketing. There were a number of events we could attend where we could get help with the assignments we were working on. In these events we had a number of successful people from different organisations that were there to answer any questions we had including Alan rich.

I could manage to attend one of the events where we had a couple of graduates from our institution for example Rob Mullet who was there to ask questions to get the rest of us started and to give us some information they though e would need as they have been where we are now.
Some of the questions asked at that particular event with answers

Q) How does the recession affect PR and Marketing?
A) Accountable budgets- the businesses should know what their budget is. They should focus on the brands that they think will go ahead.
They will not reduce their market budget, they will concentrate and focus on hundreds of brands.
PR- There is no solution because there is no problem.
Measurement- They should not do it if the can’t measure it.
Accountability- They have to think of how transparent they will be and how their brands will be.
Innovation- What is the stand out factor.

Q) Agencies are employing white middle class people under the age of 40 is this a problem?
A) It is true in advertising agencies not in advertising as a whole. IPA has launched a diagonal thinking, its meant to demonstrate if you are unbalanced to work in the marketing industry. Although agencies are trying to change that fact.

Q) Is there a danger that advertising will lose its role and become part of PR and so on?
A) Looking to achieve revenue growth and no petition from different agencies that is where the competition comes from. Everything is changing from media to digital. It is all about selling stuff. If the message is not right and the product is not right then it won’t attract consumers. New ways of reaching to customers should be accountable. Brands have to evolve and adapt in order to survive.

If you are positioning yourselves as business advisors it is your duty to let them know if anything is wrong with their brand before advertising.
Advertising is a powerful force.

What i personally got out of this lecture was that most of the questions we would like to ask regarding our unit was answered. This was mainly because we had the higher level students asking questions and as they have already completed what we are learning they have a better idea of what we need in terms of understanding and positioning.
It helped me get an insight into the industry and the different kinds of agencies. I also gained alot of information on what job roles consist of and how they are different from the others together with being so relative to each other. I found it very helpful in terms of putting my assignment together as well, as the speakers that were there were very helpful for example alan rich has alot of experience in the marketing industry and having him giving out information gave me a very deep insight to what i want to do in the future.